Resources
Insights
Short, practical notes on building and growing digital products.
5 of 5
Product
How we cut onboarding drop-off by half
Most onboarding fixes are guesses dressed up as design decisions. Instrument the funnel first, and the cliff usually turns out to be one screen you were not looking at.
Read articleEngineering
A pragmatic guide to Core Web Vitals
Field data, not lab scores. What actually moves LCP, INP and CLS on real product sites — and the popular optimisations that are mostly theatre.
Read articleDesign
Designing proof-led marketing pages
Superlatives are free, so buyers discount them to zero. Specificity is expensive to fake, which is exactly why it converts.
Read articleDesign
Design systems that survive their first year
Design systems rarely die of bad code. They die of unclear ownership, premature abstraction, and a token layer nobody can explain.
Read articleGrowth
SEO for product teams, not content mills
Chasing head-term volume is how product companies waste a year. Depth pages matched to real intent are slower to build and far harder for a competitor to copy.
Read article
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