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Motion & Creative Production

Motion and video that makes complex products easy to grasp.

Product explainers, launch films, and interface motion that raises comprehension and lifts conversion.

Book a discovery callBuild your plan
  • Dubai head office, GCC-wide delivery
  • Arabic and English throughout
  • Written scope and fixed timeline before you commit

You walk away with

  • Explainer video
  • Interface motion
  • Launch films
  • Social cutdowns

Typical timeline

3–8 weeks

Typical engagements start around

AED 9,000 per project

What good looks like

cuts per asset, sized for each placement
3cuts per asset, sized for each placement
language versions delivered as standard
2language versions delivered as standard
interface motion budget on mid-range devices
60fpsinterface motion budget on mid-range devices

The problem this solves

Motion gets added at the end to make something feel premium, and instead makes it feel slow. Meanwhile the genuinely hard thing to explain — what the product actually does — is still a wall of text.

Where this usually hurts

  • The product is hard to explain

    Sales spends the first ten minutes of every call describing what it does, because nothing shows it in thirty seconds.

  • Video was cut for one placement

    A sixteen-by-nine hero edit, then someone crops it badly for stories and feed, and performance collapses on the placements that matter most.

  • Interface motion is decoration

    Animations added for polish that slow the product down and, on mid-range devices, actively make it feel worse.

  • Every asset starts from nothing

    No templates, no motion system, so each video is a bespoke project with a bespoke cost.

Motion has to be doing a job: showing where something came from, what is loading, or what just changed. If an animation is not answering one of those questions, it is costing you time and battery for nothing.

Interface motion

We specify and build the transitions, micro-interactions and loading states that make an interface legible — always with a performance budget and always with a reduced-motion alternative, because vestibular disorders are not an edge case.

  • Transitions that preserve context between views
  • Loading and skeleton states that set honest expectations
  • Micro-interactions confirming that something happened
  • A reduced-motion path for every single animation
Nobody has ever complained that an animation was too short.
— Tom Whitfield, Delivery & Motion

Product video

The 60-second explainer that goes at the top of the homepage, the 15-second cuts for paid social, and the screen-recorded walkthroughs your sales team sends after a call. Scripted, produced and delivered in the aspect ratios each channel actually needs.

Delivered light

Animation ships as Lottie or CSS wherever possible rather than video, so it stays sharp at any size and costs kilobytes instead of megabytes. Where video is right, it is encoded per breakpoint and lazy-loaded — a hero video should never be what makes the page slow.

What is included

  • Motion principles

    Durations, easings and rules for your product, documented so future work stays coherent.

  • Interface animation

    Built and integrated, not handed over as a video for someone else to approximate.

  • Explainer video

    Script, storyboard, production and delivery in the cuts each channel needs.

  • Social cuts

    Vertical, square and landscape versions with captions burned in for silent autoplay.

  • Lottie assets

    Vector animation that scales to any size at a fraction of a video's weight.

  • Accessibility

    Reduced-motion alternatives, captions and transcripts as part of delivery.

What we build with

  • Motion

    • After Effects
    • Cinema 4D
    • Rive
    • Lottie

  • Production

    • Premiere Pro
    • DaVinci Resolve
    • Storyboarding

  • In-product

    • Framer Motion
    • GSAP
    • CSS transitions

How engagements are sized

Three sizes, so the scope matches the problem rather than the budget matching a template. Every tier is a starting point — the number moves with what we find in discovery, and you see the revised figure before anything is signed.

  • Essential

    One clear problem, scoped tightly and shipped.

    From

    AED 9,000

    per project

    One explainer or product video, cut for the placements you will run it in.

    • One core asset
    • 3 placement cuts
    • Both languages
    Get a firm number

  • Growth

    The full engagement, with measurement and iteration built in.

    From

    AED 28,000

    per project

    A campaign set, or a motion system your team can extend into templates.

    • Multiple assets
    • Motion design system
    • Editable templates
    Get a firm number

  • Enterprise

    Multi-entity, regulated, or integrated across several systems.

    From

    AED 70,000

    per project

    A production programme, or motion built into the product interface itself.

    • Ongoing production
    • In-product motion specs
    • Performance-budgeted implementation
    Get a firm number

Prices are in AED excluding 5% VAT. Other currencies on the pricing page.

How delivery actually runs

The phases below are what a typical engagement moves through, with the durations we plan against. You always know which phase you are in and what leaves it.

See the full process
  1. 1

    Story and script

    1 week

    What the asset has to make someone understand or do, in what order, and how long it gets — agreed before any frames are made.

  2. 2

    Design frames

    1–2 weeks

    Key frames designed as stills first, so composition, type and colour are settled before the expensive part starts.

  3. 3

    Animate

    2–4 weeks

    Motion built to the storyboard, with review points at rough, refined and final so feedback lands while changes are still cheap.

  4. 4

    Version and deliver

    1 week

    Cut for every placement it will actually run in, in both languages, with captions and specs that pass each platform.

  • Story and script · You get

    • Script
    • Storyboard
    • Placement plan

  • Design frames · You get

    • Style frames
    • Bilingual type treatment
    • Asset list

  • Animate · You get

    • Animatic
    • Refined cut
    • Final master

  • Version and deliver · You get

    • Per-placement cuts
    • Arabic and English versions
    • Captioned and spec-checked files

Built for the UAE

What working with a Dubai partner actually changes

Most of what follows is invisible until it goes wrong — a supplier who cannot keep data in-country, an invoice the FTA rejects, a support rota that is asleep for half of your working day. These are the questions we answer before they become findings.

Bilingual motion is not subtitling. Arabic runs right to left, so text entrances, wipes and the direction of the whole composition have to reverse, and Arabic type needs different sizing and line spacing to stay legible at speed. We build both language versions from one project rather than retrofitting captions.

  • Data residency, decided up front

    AWS me-central-1, Azure UAE North and OCI Dubai are all in scope. We map the whole data path — backups, logs, metrics and support access — rather than the primary database alone, and put the result in writing.

  • PDPL, and the free zones

    Federal Decree-Law No. 45 of 2021 governs most of the mainland; DIFC and ADGM entities fall under their own data protection laws instead. We establish which applies to your entity before we design anything that touches personal data.

  • VAT and e-invoicing that pass

    Five per cent VAT, FTA-compliant tax invoices, the audit file the authority can request, and readiness for e-invoicing as the mandate phases in. Configured in the build, not patched after the first filing is rejected.

  • Your hours, your languages

    Delivery runs on Gulf hours with real overlap with your team, in Arabic and English. Customer-facing interfaces, documents and training are produced in both where you need them, with RTL treated as a design requirement rather than a translation step.

Sectors we do this in most

Not the only sectors we work in — the ones where we have shipped this service enough times to know the regulatory edges and the usual traps.

  • Media & Entertainment

    Content platforms tuned for retention and subscriptions.

  • Travel & Hospitality

    Booking flows that reduce drop-off and drive direct revenue.

  • E-commerce & Retail

    Fast storefronts and checkouts engineered to lift AOV.

In-house, generalist agency, or us

An honest comparison, including where the other two options are the better call.

Hiring in-houseWorking with us
Time to first outputThree to five months to source, notice-period and onboard, in a market where senior specialists are scarce and expensive.Two to three weeks from signature, with people who have shipped this before.
Cost shapeFixed monthly cost plus visa, insurance, end-of-service and equipment, whether or not there is a full workload.Scoped to the work. Costs stop when the work does.
Breadth of skillOne or two specialisms per hire. Anything outside them gets improvised or outsourced anyway.Design, engineering, security and growth from the same team, without a handoff between vendors.
Institutional knowledgeStays in the building — which is the real advantage, and the reason to hire eventually.Documented and handed over. We write runbooks so you can take it back in-house.
When it is the wrong choiceRarely, once the workload is genuinely full-time and permanent.If you need someone in your standups every day for years, hire. We will say so.

Related work

Questions people ask before starting

Not the way we build it. Animations run on compositor-friendly properties, are budgeted alongside everything else in CI, and ship as Lottie or CSS rather than video wherever possible. If an animation cannot hit the budget, it does not ship.

Services that pair with this

Most engagements use two or three together.

Ready to talk about Motion & Creative Production?

Tell us what you are building and where it is stuck. We will come back with a scope, a timeline and a number — usually within two working days.

Step 1 of 3 · What you need

Which services are you interested in?