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App Development

Investor-ready mobile products with measurable onboarding.

Cross-platform apps built on a scalable frontend, instrumented for activation and retention so you can prove traction with data.

Book a discovery callBuild your plan
  • Dubai head office, GCC-wide delivery
  • Arabic and English throughout
  • Written scope and fixed timeline before you commit

You walk away with

  • iOS & Android
  • Design systems
  • Onboarding analytics
  • Release pipelines

Typical timeline

10–20 weeks

Typical engagements start around

AED 45,000 per project

What good looks like

platforms from one codebase
2platforms from one codebase
crash-free session target at launch
<1%crash-free session target at launch
typical store review turnaround we plan for
48htypical store review turnaround we plan for

The problem this solves

Apps stall between a designer's prototype and a store listing. The build works on the developer's phone, the release process is manual and frightening, and six weeks after launch nobody knows why users stop coming back.

Where this usually hurts

  • The prototype cannot become the product

    It demoed well and won the budget, but there are no tests, no analytics and no release process, so every change risks breaking something nobody will notice until a review appears.

  • Nobody knows where users drop

    Installs are fine and retention is not, and without funnel instrumentation the team is arguing from opinion about which screen is losing people.

  • Releases are an event

    Shipping takes a week of manual regression and a nervous evening, so the team ships rarely, which makes each release bigger and riskier.

  • Two codebases, half the pace

    iOS and Android drifted apart, features land months apart, and every requirement gets specified, built and debugged twice.

We design and ship mobile products for iOS and Android — usually React Native when the product is content-and-workflow shaped, native when it genuinely needs the platform. The decision is made on your requirements in week one, in writing, with the trade-offs stated.

Shipping is the hard part

Writing the first screen is easy. Getting through App Store review, running a staged rollout, shipping a hotfix in under a day and knowing which release caused a crash spike — that is the work. We set up the release pipeline in the first fortnight, before there is much to release, so shipping is boring by the time it matters.

  1. Automated builds and signing, so a release is a button rather than a ritual
  2. TestFlight and internal track distribution from week two
  3. Crash and performance monitoring wired before the first external build
  4. Staged rollout with an automatic halt if crash rates move

Retention is designed, not hoped for

Most apps lose the majority of their users in the first week. We instrument the activation path before launch — the specific sequence of actions that predicts a user coming back — so that when the number is disappointing, you know exactly which step to fix.

Store presence

Listing copy, screenshots, keyword research and a release-notes habit that actually gets read. Store search is a real acquisition channel and it responds to the same discipline as web search.

What is included

  • Platform decision

    Native or cross-platform, argued in writing in week one with the trade-offs made explicit.

  • Product design

    Flows, states and a component library that respects each platform's conventions.

  • Release pipeline

    Automated builds, signing, staged rollouts and a rollback path that has been tested.

  • Store listing

    Copy, screenshots and keyword work for both stores, plus submission handling.

  • Monitoring

    Crash reporting, performance traces and activation funnels live before the first public build.

  • Post-launch support

    Sixty days of hotfix cover while real usage finds the things testing did not.

What we build with

  • App

    • React Native
    • Expo
    • Swift
    • Kotlin

  • Backend

    • Node.js
    • PostgreSQL
    • Firebase
    • Stripe

  • Quality

    • Detox
    • Sentry
    • Fastlane
    • App Store Connect

How engagements are sized

Three sizes, so the scope matches the problem rather than the budget matching a template. Every tier is a starting point — the number moves with what we find in discovery, and you see the revised figure before anything is signed.

  • Essential

    One clear problem, scoped tightly and shipped.

    From

    AED 45,000

    per project

    A focused single-purpose app or an MVP that has to prove one thing.

    • One platform or cross-platform
    • Up to 15 screens
    • Store submission
    Get a firm number

  • Growth

    The full engagement, with measurement and iteration built in.

    From

    AED 120,000

    per project

    A full product with accounts, payments and a roadmap beyond launch.

    • iOS and Android
    • Backend and API
    • Analytics and A/B testing
    Get a firm number

  • Enterprise

    Multi-entity, regulated, or integrated across several systems.

    From

    AED 300,000

    per project

    Regulated, offline-capable, or integrated with core banking, ERP or field hardware.

    • Security review and pen test
    • Offline sync
    • Enterprise distribution
    Get a firm number

Prices are in AED excluding 5% VAT. Other currencies on the pricing page.

How delivery actually runs

The phases below are what a typical engagement moves through, with the durations we plan against. You always know which phase you are in and what leaves it.

See the full process
  1. 1

    Product definition

    1–2 weeks

    The job the app does, the two or three flows that carry it, and the metric that says it worked. Everything else waits for version two.

  2. 2

    Foundations

    2 weeks

    Project, CI, signing, crash reporting, analytics and the design system, set up before feature work so none of it is retrofitted.

  3. 3

    Build in vertical slices

    6–12 weeks

    One complete flow at a time, on real devices, released to internal testers every week so feedback arrives while it is still cheap.

  4. 4

    Store launch and iterate

    2–4 weeks

    Store listings, review submission, staged rollout, then two weeks watching crash rate and funnel data before widening.

  • Product definition · You get

    • Flow map
    • Success metric baseline
    • Scoped v1 backlog

  • Foundations · You get

    • CI with signed builds
    • Crash and analytics wired
    • Component library

  • Build in vertical slices · You get

    • Weekly TestFlight and Play builds
    • Automated test suite
    • Instrumented funnels

  • Store launch and iterate · You get

    • Both stores live
    • Staged rollout
    • Post-launch fix cycle

Built for the UAE

What working with a Dubai partner actually changes

Most of what follows is invisible until it goes wrong — a supplier who cannot keep data in-country, an invoice the FTA rejects, a support rota that is asleep for half of your working day. These are the questions we answer before they become findings.

UAE apps usually need a payment path that works locally — Network International, Telr and Apple Pay rather than card-only Stripe — plus Arabic RTL layouts and, for anything touching identity, a UAE Pass integration. We scope those in rather than discovering them at submission.

  • Data residency, decided up front

    AWS me-central-1, Azure UAE North and OCI Dubai are all in scope. We map the whole data path — backups, logs, metrics and support access — rather than the primary database alone, and put the result in writing.

  • PDPL, and the free zones

    Federal Decree-Law No. 45 of 2021 governs most of the mainland; DIFC and ADGM entities fall under their own data protection laws instead. We establish which applies to your entity before we design anything that touches personal data.

  • VAT and e-invoicing that pass

    Five per cent VAT, FTA-compliant tax invoices, the audit file the authority can request, and readiness for e-invoicing as the mandate phases in. Configured in the build, not patched after the first filing is rejected.

  • Your hours, your languages

    Delivery runs on Gulf hours with real overlap with your team, in Arabic and English. Customer-facing interfaces, documents and training are produced in both where you need them, with RTL treated as a design requirement rather than a translation step.

Sectors we do this in most

Not the only sectors we work in — the ones where we have shipped this service enough times to know the regulatory edges and the usual traps.

  • Fintech

    Onboarding, KYC and dashboards that build trust and convert.

  • E-commerce & Retail

    Fast storefronts and checkouts engineered to lift AOV.

  • Healthcare

    Compliant, accessible experiences patients actually use.

In-house, generalist agency, or us

An honest comparison, including where the other two options are the better call.

Hiring in-houseWorking with us
Time to first outputThree to five months to source, notice-period and onboard, in a market where senior specialists are scarce and expensive.Two to three weeks from signature, with people who have shipped this before.
Cost shapeFixed monthly cost plus visa, insurance, end-of-service and equipment, whether or not there is a full workload.Scoped to the work. Costs stop when the work does.
Breadth of skillOne or two specialisms per hire. Anything outside them gets improvised or outsourced anyway.Design, engineering, security and growth from the same team, without a handoff between vendors.
Institutional knowledgeStays in the building — which is the real advantage, and the reason to hire eventually.Documented and handed over. We write runbooks so you can take it back in-house.
When it is the wrong choiceRarely, once the workload is genuinely full-time and permanent.If you need someone in your standups every day for years, hire. We will say so.

Related work

Questions people ask before starting

Cross-platform for most content, commerce and workflow apps — one codebase, near-native feel, roughly 40% less to build and maintain. Native when you need heavy real-time graphics, deep hardware access, or platform features on release day. We decide in week one and write down why.

Services that pair with this

Most engagements use two or three together.

Ready to talk about App Development?

Tell us what you are building and where it is stuck. We will come back with a scope, a timeline and a number — usually within two working days.

Step 1 of 3 · What you need

Which services are you interested in?